Hi,
About Me
I am a statistician with a robust background in both observational and experimental studies, passionate about uncovering insights at the intersection of marketing analysis and Bayesian statistics. My journey began in BTL marketing, where I quickly realized the value of rigorous data and causal inference for real-world impact.
Core Skills
- Marketing Analytics & Data Science
- Bayesian Modeling & Inference
- Experimental & Observational Study Design
- Statistical Programming (Python, R)
- Data Visualization & Storytelling
Interests
- Causal Inference in Business
- Survey & Experimental Methods
- Machine Learning for Marketing
- Open Science & Reproducibility
- Science Communication
My Journey
- BTL Marketing Founder — Realized the gap between field reality and reports, sparking my interest in statistics and data-driven decision making.
- Statistician — Developed expertise in statistics and analytics for real-world applications.
- Clinical Research — Gained hands-on experience in experimental design and advanced analytics.
- Bayesian Advocate — Focused on practical applications of probability theory and causal inference in marketing and business.
How I Can Help
- Marketing Analysis: Turn raw data into actionable insights for campaigns, customer segmentation, and ROI measurement.
- Bayesian Statistics: Build robust models for uncertainty, prediction, and causal inference in business and research.
- End-to-End Data Projects: From study design to analysis, visualization, and communication of results.
- Business Case Simulations: Simulate and analyze real-world business scenarios to support strategic decision making.
Let's connect and explore how data and statistics can drive better decisions in your organization!